Pallavi Prasad

Online Marketing / SEO / Social Media Executive

Work Experience

I have more than 4 years of total experience, of which more than 2 years is as an Online Marketing Executive, 1.3 year as a Technical Writer and 8 months are as a Graphic Designer and Color Management Executive.

Synopsis of Experience:

Marketing Experience

Other Experiences

  • SEO
  • PPC
  • Social Media Marketing and generating sales/recruitment from the same
  • Link building
  • Newsletter Marketing
  • Blogging
  • Website design and development manager
  • Event Management
  • Print Inventory Management
  • Live chat support
  • Conducting Surveys
  • Uploading and maintaining Vouchers on website from affiliate networks
  • Played a role in Leaflet and Booklet Distribution

  • Designing Banners, Brochures and other marketing materials
  • Creating promotional materials and advertisements
  • Working with clients based in India, US and UK
  • Interacting with SMEs and Leads to gather information
  • Attending monthly conference calls
  • Creating Hardware manuals, Installation manuals, user manuals and graphics for the same
  • Creating and Managing colours profiles between monitor, printer and platforms
  • Collating candidate data and tracking the source and result
  • Weekly/Monthly Report generation
  • Health and Safety Officer, fire marshal, First Aider

SEO - Search Engine Optimization
Blogging
Played a key role in website design and development
Uploading and maintaining Vouchers on website
Understanding distribution and design concepts
Creating promotional materials
Creating advertisements for booklets/Website
Creating database for the organization
Played a key role in design and updates of newsletter
Working with clients based in India, US and UK
Interacting with SMEs and Leads to gather information
Attending monthly conference calls
Updating documents 
Creating Hardware manuals, Installation manuals and user manuals
Creating graphics
Managing colors between monitor, printer and platforms
Creating color profiles for various media
Managing Facebook, Twitter and other major social networking websites
SEO - Search Engine Optimization
Blogging
Played a key role in website design and development
Uploading and maintaining Vouchers on website
Understanding distribution and design concepts
Creating promotional materials
Creating advertisements for booklets/Website
Creating database for the organization
Played a key role in design and updates of newsletter
Working with clients based in India, US and UK
Interacting with SMEs and Leads to gather information
Attending monthly conference calls
Updating documents 
Creating Hardware manuals, Installation manuals and user manuals
Creating graphics
Managing colors between monitor, printer and platfor
teManaging Facebook, Twitter and other major social networking websites
SEO - Search Engine Optimization
Blogging
Played a key role in website design and development
Uploading and maintaining Vouchers on website
Understanding distribution and design concepts
Creating promotional materials
Creating advertisements for booklets/Website
Creating database for the organization
Played a key role in design and updates of newsletterManaging Facebook, Twitter and other major social networking websites
SEO - Search Engine Optimization
Blogging
Played a key role in website design and development
Uploading and maintaining Vouchers on website
Understanding distribution and design concepts
Creating promotional materials
Creating advertisements for booklets/Website
Creating database for the organization
Played a key role in design and updates of newsletteWorking with clients based in India, US 

Experience in Details:

Organization

Designation

Duration

 MedicsPro, Woodford Green, UK

Online Marketing Executive Aug 2011 - Till Date
Essex Distributions, Basildon, UKOnline Marketing Executive - Social Media, Affiliate Market

Sept 2010 - Aug 2011

Triumph India Software Services Pvt. Ltd, India

Technical Writer

Apr 2008 – Sept 2009

Ripro Color Solutions, Bangalore, India

Graphic Designer and Color Management Executive

Jun 2007– Feb 2008

 

 
MedicsPro

Company

MedicsPro, UK

Contribution

Category

Medical Recruitment Agency

  • SEO - Onsite and Offsite
  • PPC
  • Social Media Marketing
  • Website CMS Development and maintenance
  • Newsletter Marketing
  • Live Chat Support
  • Linkbuilding
  • Conducting Surveys
  • Blogging
  • Video Creation and Marketing
  • Graphic Designing
  • Health and safety officer
  • Fire marshal
  • First aider

Role

Online Marketing Executive

Environment

Facebook, Twitter etc, Applications - Firebug, Adobe Photoshop, Adobe Illustrator, etc

Essex Distributions/Big Little Discount:

Company

Big Little Discount/Essex Distributions, UK

Contribution

Category

Voucher, Coupon, Discount, Discount Booklet Provider, Distribution Agency

  • Managing Facebook, Twitter and other social networking websites
  • SEO - Search Engine Optimization
  • Blogging
  • Social Media Marketing
  • Played a key role in website design and development
  • Uploading and maintaining Vouchers on website
  • Understanding Leaflet and Booklet distribution and design concepts
  • Creating promotional materials, advertisements
  • Creating database for the organization
  • Played a key role inNewsletter design and Marketing

Role

Online Marketing Executive - Social Media, Affiliate Marketing

Environment

Facebook, Twitter etc, Applications - Firebug, Adobe Photoshop, Adobe Illustrator, etc

 
Triumph India:
For examples of the Technical Writing please refer to http://technicalwritingdocuments.weebly.com/
 
Motorola

Project Name:

Performance Analysis Manual

Contribution

Client

Motorola (India, US, UK)

  • Creating graphics using Adobe Illustrator
  • Updating documents based on CRs and PM SSFS
  • Creating Hardware manuals using Epic Editor

Role

Graphic designer and Technical Writer

Environment

Adobe RoboHelp, Epic Editor, Adobe Illustrator

Oat Systems:

Project Name:

Installation Manual

Contribution

Client

Oat Systems (India, US)

  • Creating graphics using Adobe Illustrator
  • Updating FrameMaker files
  • Content creation from scratch for the installation manual

Role

Graphic designer and Technical Writer

Environment

MS Word and Adobe FrameMaker

MindTree:

Project Name:

VMS (Video Management for Surveillance) User Manual 

Contribution

Client

MindTree

  • Content creation from scratch for User Manual (VMS - Video Management for surveillance)
  • Capturing screenshots from live video with the help of snagit and editing/enhancing the images

Role

Graphic Designer and Technical Writer

Environment

MS Word and Snagit

Internal Projects

Project Name:

Internal Projects

Contribution

Client

In-house, Viredent, Naksh, ACS, Flatworld Solutions Pvt Ltd

  • Recreating images from photographs and illustrations
  • Creating logos, layouts, geometric illustrations and flow charts

Role

Graphic designer

Environment

Adobe Photoshop, Adobe Illustrator

 
Ripro Color Solutions

Project Name:

Other Projects

 Contribution

Client

Times of India, Prajavani, Deccan herald, Color Dot, and
The Hindu

  • Designing customized collages, brochures, catalogs, test charts, handouts and  layouts for newspaper
  • Implementing color correction and color matching methodologies for graphics
  • Calibrating the monitor and the printer
  • Creating profiles for various media based on the type of printer
  • Managing input and output profiles across various platforms
  • Providing on-site training to the employees on creating and maintaining profiles

Role

Color Management Executive/ Graphic Designer

Environment

ONYX, Gretagmacbeth color management softwares and press control equipments, HP Inkjet 5500 and Web offset machines

Heidelberg Student Sponsorship Programme

The project won 2nd place in the national level. 

Project Name:

Heidelberg Print Media Academy Project

Contribution

Client

Heidelberg India ltd.

  • Designing a package for the product
  • Preparing a model and checking for its tight fit
  • Designing graphics for the package using the softwares - Adobe Photoshop, Adobe Illustrator, Adobe PageMaker and CorelDraw
  • 4-color printing by the offset process by exposing onto plates
  • Dye-cutting the package
  • Laminating and final package
  • Presenting the final project

 

Role

Individual contributor

Organization

Heidelberg Print media academy, Germany

Duration

3 months

Environment

Packaging design, Adobe Photoshop, Adobe illustrator, Adobe PageMaker and CorelDraw.

Engineering Project Details

Project Name:

Colorimetric and visual evaluation of profile generation software

Contribution

Client

Comart Lithographers Ltd.

  • Studying the various platforms for color management
  • Comparing – visually and calorimetrically, various color management softwares from Gretagmacbeth and production house (ONYX)
  • Solving artifacts in ONYX - paper color goes deep, unwanted banding and contrast in the highlight region
  • Proving calorimetrically the artifacts by correcting the color curves and hue values
  • Creating monitor profiles and printer profiles for various substrates and managing colors between the same

Role duties or task

 

Environment

ONYX, Gretagmacbeth color management softwares and press control equipments, HP Inkjet 5500

 

Project Name:

VMS (Video Management for Surveillance) User Manual

Contribution

Client

MindTree

  •  Content creation from scratch for User Manual (VMS - Video Management for surveillance)
  • Capturing screenshots from live video with the help of snagit and editing/enhancing the images

Role

Graphic designer and Technical Writer

Environment

MS Word and Snagit


Project Name:

VMS (Video Management for Surveillance) User Manual

Contribution

Client

MindTree

  •  Content creation from scratch for User Manual (VMS - Video Management for surveillance)
  • Capturing screenshots from live video with the help of snagit and editing/enhancing the images

Role

Graphic designer and Technical Writer

Environment

MS Word and Snagit


Project Name:

VMS (Video Management for Surveillance) User Manual

Contribution

Client

MindTree

  •  Content creation from scratch for User Manual (VMS - Video Management for surveillance)
  • Capturing screenshots from live video with the help of snagit and editing/enhancing the images

Role

Graphic designer and Technical Writer

Environment

MS Word and Snagit


Project Name:

Internal Projects

Contribution

Client

Essex Distributions, Leigh-on-sea, UK

  • Understanding distribution and design concepts
  • Creating promotional materials
  • Creating advertisements for booklets
  • Creating database for the organization

Role

Graphic designer

Environment

Adobe Photoshop, Adobe Illustrator, Microsoft excel


Project Name:

Internal Projects

Contribution

Client

Essex Distributions, Leigh-on-sea, UK

  • Understanding distribution and design concepts
  • Creating promotional materials
  • Creating advertisements for booklets
  • Creating database for the organization

Role

Graphic designer

Environment

Adobe Photoshop, Adobe Illustrator, Microsoft excel


Project Name:

Internal Projects

Contribution

Client

Essex Distributions, Leigh-on-sea, UK

  • Understanding distribution and design concepts
  • Creating promotional materials
  • Creating advertisements for booklets
  • Creating database for the organization

Role

Graphic designer

Environment

Adobe Photoshop, Adobe Illustrator, Microsoft excel